The global gambling industry has seen tremendous growth in recent years. This is primarily due to the fact that online gambling has become increasingly popular. In fact, online gambling is now responsible for a significant portion of the total gambling revenue around the world.
The Start of Online Gambling
The start of online gambling can be traced back to the early 1990s. At that time, a few casino operators started offering simple versions of casino games like blackjack and poker to people who were interested in playing them online.
These early attempts at online gambling were not very successful. However, they laid the groundwork for what would become a massive industry in the years to come.
Record Growth
The growth of online gambling really took off in the early 2000s. This was thanks to a number of factors, such as the proliferation of high-speed internet connections and the development of more user-friendly casino software. As more and more people started gambling online, the industry began to grow at an unprecedented rate.
In 2003, the global online gambling market was worth around $6.4 billion. By 2015, that figure had grown to $37.91 billion. From 2015 to 2020, the size of the market increased at an annual rate of 13.7% on average.
The current size of the global online gambling market is estimated to be over 60 billion pounds and is expected to more than double that by 2030.
Of course, recent global events and the subsequent lockdowns contributed to all this, but there were other factors involved as well.
Factors contributing to growth
Several factors have contributed to the tremendous growth of the online gambling industry. One of the most critical factors is technology.
Advances in technology
Advances in technology have also played a role in the growth of online gambling. The development of live dealer games, for example, has made it possible for players to experience the excitement of a real casino while playing from the comfort of their own homes.
Affiliate marketing
Finally, affiliate marketing has also been a major driver of growth in the online gambling industry. Affiliate marketing is a type of performance-based marketing in which affiliates are paid a commission for each player that they refer to an online casino.
This form of marketing has proved to be highly effective in driving traffic to gambling sites and has helped to grow the industry at a rapid pace.
It also benefits the player as a good affiliate site will act as a filter by only recommending the best casinos. As Jon Horsfield, founder of SmashCasinos, says “Having trust in your gambling website really matters”. Affiliate sites like SmashCasinos ensure that casinos are “safe, secure and fair”.
Mobile gaming
With the advent of smartphones and tablets, more and more people are now able to gamble on the go. This has made it easier than ever for people to access gambling services and has helped to boost the industry as a whole.
The global gambling industry is expected to continue growing at a rapid pace in the coming years. This will be driven by factors such as the continued growth of mobile gaming and the expansion of the affiliate marketing sector. With more and more people gambling online, the industry is set to reach new heights in the years to come.
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