Africa is the next big gambling market. It’s not a new idea, but it has gained momentum for some time now. There are many reasons this continent should be on your radar as an investment opportunity. Even though most Africans wager on soccer, a growing interest in football is evident because of amazing NFL lines. Other sports are also an interest.
So why is Africa the next big venture for the gambling market? Read ahead to learn more about betting in Africa and why it is a gigantic market.
Licensing of Betting Bookmakers
Previously, betting in Africa was illegal. However, with the advent of technology, that has changed. Today, there are several countries where you can bet legally. For example, South Africa allows online sports betting.
In addition, there are other countries like Kenya, Nigeria, Ghana, Uganda, Tanzania, Zambia, Zimbabwe, Botswana, Namibia, Lesotho, Swaziland, Mozambique, Mauritius, Seychelles, Madagascar, and even Angola which also allow online sports betting.
Because of the licensing, regulating, and taxation of betting, it makes sense that these countries will continue to flourish.
Another reason Africa is the next big market for betting is its culture. Sports betting is very popular in Europe and North America. But, in Africa, it is much different. Most Africans prefer to place bets on soccer. They do so because most African star players play in the European leagues.
The presence of several players in major leagues grows wagers’ interest in the sport. For example, players like Sadio Mane, Mohamed Salah, and Eduardo Mendy are popular and inspire Africans to wager on soccer. Recently, more players have been getting into the game. Some include Kelechi Iheanacho, Wilfried Bony, Riyad Mahrez, Pierre-Emerick Aubameyang, Christian Benteke, and others.
As the continent gets recognized in international sports, more Africans get interested in wagering on the same sports due to familiarity
Access To The Internet And Mobile Betting
Traditional betting is getting out, and mobile betting is becoming increasingly popular. Mobile betting is especially common in Africa. With high-speed internet access, it’s easy to get online and make a deposit or withdrawal from any bank account.
This means that Africans can easily bet anywhere and anytime. The availability of affordable smartphones allows them to use apps to place bets. Additionally, countries like Kenya have efficient mobile banking systems where wagers can deposit money in their favorite bookmaker and bet instantly. This makes it easier for Africans to wager.
Legit Bookmakers Available
Scam sites put off many people who want to wager. However, legitimate bookmakers offer real odds and payouts. This puts them at an advantage over scam sites. Also, they offer better customer service than scam sites.
Moreover, they have extensive agents that help customers find the best odds. These agents are usually located all around the world. Thus, they can provide services to anyone in need.
For instance, Betus offers clients live betting, fixed matches, and free bets. The variety offers new and continuing wager options. In addition, they have a 24/7 customer support team available to assist clients.
Furthermore, they have a wide range of betting markets, including football, basketball, hockey, cricket, tennis, rugby, boxing, MMA, horse racing, car races, motorsports, etc.
They also offer various payment methods such as credit cards, e-wallets, debit cards, prepaid cards, wire transfers, cash deposits, etc.
All the factors from legitimate bookmakers attract Africans to betting, hence growing the current market.
Proof Of Payouts
The goal of betting is to make money and enjoy the fun. Proof of betting is essential if you want to win. It helps you know whether or not your bets paid off. If a bookmaker pays, then it gains wagers’ trust.
If you lose, you should be able to see proof of losing. You will receive an email with information about the payout. If you win, you will receive a confirmation email with details about the winning bet.
However, some websites don’t send emails regarding the outcome of a bet. So, it is important to check your email regularly.
Betting sites in Africa pay wagers their dues. Most of them pay after the game which attracts wagers.
Interest From Governments
Previously, betting in Africa was illegal. But, the government has been changing its stance towards gambling. They have legalized certain forms of gambling like casinos and lotteries.
Most African governments have been promoting betting legalization in the region. Some countries like South Africa have already legalized casino gambling. And, other countries like Nigeria are considering legalizing it.
Legalization aims to enhance good regulation of the betting platforms and protect the bettors and the business owners. The governments are also targeting revenue from the proceeds of betting.